“We have a lot of yams, we just need buyers,” says Rosalina Ballesteros.
In Montes de Maria, the hilly region on the northern coast of Colombia where she lives and works, they had a particularly good harvest this year – but demand is low and yams are rotting.
So the community put out a call for help – via YouTube.
“We want to invite you to buy yams and help us,” says the farmer in a 40-second video that went viral in Colombia.
“Yams are good for arthritis, for constipation and during the menopause,” her fellow female farmers-turned-YouTubers add enthusiastically, marketing their produce.
Farmer Ainagul Abdrakhmanova, a 32-year-old mother-of-five, also asked for support, but in her case from a women’s self-help group that gathers in her remote mountainous village in central Kyrgystan.
“They helped me with the planting and to install drip irrigation,” says Ms Abdrakhmanova, who now grows tomatoes, cucumbers and carrots; crops she was told would never prosper in her plot.
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Meanwhile in northern Laos, Ms Vieng is now making a living from a mushroom farm in Luang Prabang.
Her community has a long tradition of collecting wild mushrooms for consumption but they knew little about how to cultivate them.
That was until Ms Vieng and others received training and resources to grow oyster mushrooms that they now sell in provincial markets.
In farms – and countries – miles apart, these women are part of a larger trend – the global increase in the relative number of female rural workers.
On average, women make up 43% of the agricultural labour force in developing countries and over the past two decades experts have observed the process of the “feminisation of agriculture”.
There is “compelling evidence” that agriculture is feminising, says a 2016 report by the UN’s Food and Agriculture Organization (FAO), either because men move out of agricultural jobs or because women engage in different activities within this sector.
“Trends across the developing world show that women are playing a greater role and the proportion of them in agricultural employment is increasing significantly”, says Libor Stloukal, policy officer in FAO’s Department of Economic and Social Development.